Student Marketing Assistant

University of Nevada, Reno - College of Business | 2024-Present

I create and manage digital campaigns for @BizUNR, using TikTok and Instagram Reels to engage students and promote campus events. In four months, I grew our social media following by 600+, generated over 2 million views, and increased impressions by 130%. Engagement rose by 600%, with a 2.5% increase in interaction rates. I collaborate with faculty and student organizations to create authentic content, using Canva, Premiere Pro, and CapCut for design and video editing. I also assist with email marketing, website updates, and graphic design for recruitment and outreach.